AI-POWERED CALL AUTOMATION & VOICE FAQ CHATBOT FOR MARKETING
| Detail | Information | |
|---|---|---|
| Publication Year | 2026 | |
| Author(s) | Dr. R.M. DURAIARASAN, Dr. M.RAMILA | |
| Journal Name | PCAS International Journal for Multidisciplinary Research | |
| Volume, Issue | Vol 3, Spl Issue 1 | |
| Pages | 79-85 | |
| Article Type | Paper | |
| DOI | NA | |
| Link for paper | https://pcasinternationaljournal.com/wp-content/uploads/2026/04/PCAS_IJMR_2026_03_001.docx-1. |
Keywords
Social Media, User Behaviour, Communication Patterns, Digital Lifestyle
Attachment
Abstract
This study examines the impact of social media usage among users in Chennai City, focusing on its influence on communication, behaviour, and lifestyle. The research adopts a descriptive design and is based on primary data collected from 103 respondents using a structured questionnaire. The findings reveal that young and educated users are the dominant social media users, with balanced gender representation. Social media is widely used for communication, information sharing, learning, and entertainment purposes. The results indicate that while social media has positive effects such as knowledge enhancement, connectivity, and professional growth, it also leads to negative outcomes like distraction, stress, and reduced productivity. Statistical analysis shows no significant difference based on gender and no strong relationship between age and social media behaviour. Overall, the study highlights that social media has a balanced impact, requiring responsible and controlled usage to maximize benefits and minimize risks.