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| Detail | Information | |
|---|---|---|
| Publication Year | 2026 | |
| Author(s) | Mr. Martin Baskar.J | |
| Journal Name | PCAS International Journal for Multidisciplinary Research | |
| Volume, Issue | Vol 3, Spl Issue 1 | |
| Pages | 86-93 | |
| Article Type | Paper | |
| DOI | NA | |
| Link for paper | https://pcasinternationaljournal.com/wp-content/uploads/2026/04/PCAS_IJMR_2026_03_001.docx-1. |
Keywords
AI in Film Production, Digital Storytelling, Visual Narratives, Creative Practices in Cinema, AI-Driven Media Transformation
Attachment
Abstract
The rapid advancement of Artificial Intelligence (AI) is significantly transforming the landscape of film production, redefining traditional approaches to storytelling, visual narratives, and creative practices. This paper explores how AI-driven technologies are reshaping various stages of filmmaking, including scriptwriting, pre-visualization, cinematography, editing, and post-production. By integrating tools such as machine learning algorithms, generative AI, deep learning-based visual effects, and virtual production environments, filmmakers are now able to enhance efficiency, reduce production costs, and unlock new dimensions of creativity. The study adopts a conceptual and analytical approach, drawing upon recent industry developments, case studies, and existing literature to examine the evolving role of AI in cinematic expression. It highlights how AI facilitates data-driven storytelling, personalized content creation, and the generation of immersive visual experiences. Furthermore, the paper discusses the implications of AI on creative authorship, artistic originality, and the shifting roles of human creators in an increasingly automated production ecosystem.
The research addresses ethical issues like deepfakes, biases, intellectual property, and risks of over-reliance on AI in creative industries. It situates AI within digital transformation, showing how film production is moving toward a hybrid model of human creativity and AI. Findings indicate AI brings innovation in storytelling but also prompts a re-evaluation of boundaries, ethics, and practices. The paper adds to discussions on the future of media, culture, and society, viewing AI as both a transformative and challenging tool in cinema.