A STUDY ON THE EFFECTIVENESS OF INFLUENCER MARKETING ON BUYING DECISIONS OF GEN-Z
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Publication Year
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2025 |
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Author(s) |
Dr. Shubhangi Kulkarni |
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Journal Name |
PCAS International Journal for Multidisciplinary Research |
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Volume, Issue |
Vol 2, Issue1 |
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Pages |
44-52 |
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Article Type |
Paper |
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DOI |
NA |
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Link for paper |
https://pcasinternationaljournal.com/wp-content/uploads/2026/04/PCAS-IJMR-V2-005-1.pdf |
Keywords
Keywords: Influencer Marketing,Buying pattern, Buying decision, Gen Z