Abstract In emerging economies such as India, the FMCG sector has experienced rapid growth driven by urbanization, rising disposable income, digital retail expansion, and evolving consumer preferences. However, this growth has also amplified supply chain complexities. Traditional supply chain systems, often dependent on manual processes and fragmented information flows, face significant challenges including inaccurate demand forecasting, lack of real-time visibility, coordination gaps among channel partners, and limited responsiveness to market fluctuations. The advent of digital transformation has fundamentally reshaped supply chain management paradigms. Digital technologies such as Enterprise Resource Planning (ERP) systems, Artificial Intelligence (AI), Internet of Things (IoT), Big Data Analytics, Blockchain, and Cloud Computing have enabled organizations to transition from reactive and linear supply chains to integrated, data-driven, and agile networks. These technologies facilitate real-time information sharing, predictive demand forecasting, automated inventory control, end-to-end visibility, and enhanced decision-making capabilities. From a theoretical perspective, the integration of digital technologies aligns with the Resource-Based View (RBV), which posits that technological capabilities can serve as strategic resources that generate sustained competitive advantage. Additionally, Dynamic Capability Theory suggests that firms leveraging digital tools are better equipped to adapt to rapidly changing market conditions. The study contributes to the theoretical discourse on digital transformation and supply chain management, while also offering practical insights for industry practitioners seeking to leverage digital technologies for operational excellence and sustainable competitive advantage.